Sunday, 16 December 2007

Build a Niche Store

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Yesterday I travelled up to London by train (I was going to the Frost Fair held on Bankside just outside the Tate Gallery and Shakespeare's Globe Theatre). Well, anyway, beside me on the train a young man was making notes on his business plan and the only words I could read were "250,000 new 'music' members by end of 2008. Provisional revenue per member £2.50 per month".
I was staggered. That is incredible. In fact I would say impossible. How can you get a quarter of a million members to join your business in a year. However, it made me realise that if that was his plan, he must expect it to happen and so I had to do something to spread the word about the business I am in because I truly believe it has potential. Whether it has the same potential as that young man's I do not know, but if you do not aim high you will never rise high.
Build A Niche Store, or BANS for short, is the perfect tool for making money on today's internet. It is the ultimate afflilate marketing tool/system for the largest collection of products in the world - those listed for sale in the Ebay marketplaces.
But I cannot explain it all here in this short blog - so I recommend you to read all about it on Build a Niche Store
It is incredibly easy to build your stores. I am 72 years old and completely self taught on computers - so if I can do it, anyone can! If you would like to have a look at one of my stores, you can see it here sheila4toys

Sunday, 25 November 2007

How to Think Like an eBay PowerSeller

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So what is a PowerSeller? PowerSellers are the people on eBay who’ve made it, recognisable by the little ‘PowerSeller’ badge next to their name. You’ve probably seen these people around – and to succeed on eBay, you want to think the way they do.

How to People Get the Right to Call Themselves PowerSellers?

eBay gets to decide who can be a PowerSeller and who can’t, and they have strict requirements. To get in at the minimum PowerSeller level, you must have a feedback rating of at least 100 (minimum 98% positive) and sell at least $1,000 worth of items every month for three months in a row. There are different levels of PowerSeller membership as you sell items of greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000 is platinum and $125,000 is titanium.

If PowerSellers ever fail to meet the required amount of sales, or their feedback falls below 98% positive, then they lose their PowerSeller status. In short, the only people who get to be PowerSellers on eBay are the people who have been successful for a good while, and are on track to stay that way.

The Shop and the Marketplace.

This is the most important part of understanding how PowerSellers think. They don’t see what they’re doing as being some random bazaar, or a hobby – instead, they see themselves as a business.

Put it like this. If you run a stall in a marketplace, the chances are that you have a general area of business, but you mostly just sell whatever you can get your hands on that week. If your dodgy buddy got his hands of a job lot of something at a discount, then that’s what you’ll be selling. This might be fun – and when you have a good week, you’ll have a really good week – but it’s no way to run a real business in the long-term.

PowerSellers think far more like shops. They sell the same things again and again, every week – regular stock for regular customers. They do ‘boring’ business things like keep inventories and budgets. They know what they’re going to be selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.

The best advice I can give you on thinking like a PowerSeller is this: don’t take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due course. And you’ll get a little badge next to your name that makes people trust you more!




Friday, 9 November 2007

10 Steps to Successful Selling on eBay.

Protect Your Reputation

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So you want to be a successful seller with your own eBay business, do you? Here’s a simple, ten-step path to eBay enlightenment.

Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn’t out of the items you’re interested in. Any market research data you can collect will be very useful to you later on. You’ll probably see the ‘sweet spots’ quite quickly – those one or two items that always seem to sell for a good price.


Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.


Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are – don’t be afraid to ring round quite a few to get the best deal. If the eBay prices you’ve seen are higher than the supplier’s, then you’re set.


Step 4: Start small: Don’t throw thousands at your idea straight away – get started slowly, see what works and what doesn’t, and learn as you go. Remember that it’s very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!


Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don’t be ashamed to keep doing it, again and again. The chances are that you’ve just found a good niche.


Step 6: Work out a business plan: A business plan doesn’t need to be anything formal, just a few pages that outline the market opportunity you’ve spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.


Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.


Step 8: Make it official: Once you’ve made a few thousand dollars worth of sales, you should really register yourself as a business. Don’t worry, it’s not expensive or hard to do – a lawyer is the best person to help you through the process.


Step 9: Automate: You’ll probably find that you’re writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.


Step 10: Never give up: Even when it looks like it’s all going wrong, don’t stop trying until you succeed. If you keep working at it then you’ll almost always find that you make a real breakthrough just when things are starting to look desperate.


Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it’s not always as easy as that – there are all sorts of factors that you need to consider. The next email will weigh up the case for and against taking up eBay full-time.


Thursday, 1 November 2007

Ebay Sellers Checklist

Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.


Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.


Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.


Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.


Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.


Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.


Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.


Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.


Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.


Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation.


Protect Your Reputation

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Wednesday, 24 October 2007

How To Build a Niche Store

Build Your First Money Making Website In 10 Minutes

Build An eBay Business Without Selling A Thing

When you say "eBay" and "money" in the same sentence most people will automatically think of becoming an eBay seller.

You place product listings in the eBay marketplace, buyers bid, you pay your eBay seller fees and what you have left is your profit margin.

There is, however, another way to build a business which still revolves around eBay but which doesn’t involve you selling a single thing in the eBay marketplace.

This "other way" opportunity is based on the eBay affiliate program and a relatively new tool which makes entry into this opportunity not only possible but also quite easy. This tool is called "Build A Niche Store".

Now if you don’t know, an affiliate program enables you as an individual internet entrepreneur to promote the products of a company in exchange for a commission on all sales that you refer.


You are basically operating as an internet middleman and connecting internet browsers to particular products and companies through you own network of websites and marketing methods.

If we return to the eBay affiliate program, eBay actually invites you to promote all of the product listings in the eBay marketplace and in exchange for your efforts will pay you up to 75% of the revenue they make from each sale you refer plus up to $35 for each new active eBay member you refer.

You can have a read about the eBay.com affiliate program here

What this means is that you can earn up to three quarters of eBay’s revenue simply for connecting people to the products listed in the eBay marketplace.

Not only do you get to partner with the best branded marketplace in the world, you also get access to and control over ALL of the products listed in this marketplace. The eBay product inventory becomes YOUR product inventory and yet you do NOT have to stock items, deal with customers, organize shipping or process refunds.

You are no longer limited to selling only those products which you can buy and sell for a profit margin. You can choose ANY niche market and promote those eBay products relevant to your chosen niche outside of the eBay marketplace, funnelling targeted traffic through to eBay and into your own affiliate commissions.

Golf clubs, sewing kits, laptops, dog collars, diamond rings, Florida real estate…

If you know eBay you know how BIG it is – there are NO limits.

At this point you might be thinking - well this sounds interesting but in reality is there any money in it? Well, here’s the shocker – eBay's top affiliates make over 1 million dollars a month. That’s right – 8 figures a year without stocking, selling or shipping a single thing!

Now eBay does provide some basic free tools to help you succeed as an eBay affiliate and build an affiliate business BUT it has been the development of a tool outside of eBay that has really opened this up as a legitimate business opportunity.

The tool, as I mentioned earlier, is called "Build A Niche Store" and what it enables you to do is build eBay affiliate websites targeted to any eBay niche you want. These act as the medium through which you funnel targeted visitors through to eBay.

Here are a couple of examples, one targeting Race Cars and the other Golf Equipment:

Race Car eBay Affiliate Website

Golf eBay Affiliate Website

As you can see, these are professional looking websites that contain all of those eBay products related to their target niche inside a searchable store format, each of which automatically contains your eBay affiliate id.

These stores then automatically update as new products are listed for sale and old listing expire from the eBay marketplace and the software has built in development features which enable you to create new store pages, add content to these pages, create content pages, modify your template etc etc.

Basically, in the space of about 10 minutes (once you are familiar with how the software works) you can create a fully functional eBay affiliate website targeted to the niche market of your choice.

Your store content is all search engine friendly which will provide the foundation for attracting targeted traffic from the search engines and you can then use the development features to attract more targeted visitors which will in turn mean more eBay affiliate commissions.

It really is a brilliant concept and I’ve been hearing great things about the guys behind the project and the member forum which you get lifetime access to when you purchase the product.

Build A Niche Store comes with a step by step user manual which will walk even the most technically inexperienced through setting up their eBay affiliate website, 9 professional template layouts which can be customized (from inside your admin panel) to match your target niche, lifetime member forum access, comprehensive product support and possibly most importantly an UNLIMITED domain license which means you can build as many of these niche websites as you want for the small one time fee.

Think about how many niches eBay caters to!

How big could your eBay affiliate business be?!

This product gets my full recommendation – check it out today…

Click Here To Read More About Build A Niche Store

Tuesday, 16 October 2007

Learning the eBay "Lingo"

Do you have trouble sometimes understanding when people talk about eBay? Don’t worry, some of the jargon is really obscure, and you can’t be expected to understand it until someone’s told you what it means. Here’s a little list of some of the most useful lingo to know, but you don’t need to memorise it – even the most common jargon is only used relatively rarely.

Words.

Bid: telling eBay’s system the maximum price you are prepared to pay for an item.

Dutch: an auction where more than one of an item is available.

Feedback: positive or negative comments left about other users on eBay.

Mint: in perfect condition.

Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.

PayPal: an electronic payment method accepted by most sellers.

Rare: used and abused on eBay, now entirely meaningless.

Reserve: the minimum price the seller will accept for the item.

Shill bid: a fake bid placed by a seller trying to drive up their auction’s price.

Snail Mail: the post, which is obviously very slow compared to email.

Sniping: bidding at the last second to win the item before anyone else can outbid you.

Abbreviations.

AUD: Australian Dollar. Currency.

BIN: Buy it Now. A fixed price auction.

BNWT: Brand New With Tags. An item that has never been used and still has its original tags.

BW: Black and White. Used for films, photos etc.

CONUS: Continental United States. Generally used by sellers who don’t want to post things to Alaska or Hawaii.

EUR: Euro. Currency.

FC: First Class. Type of postage.

GBP: Great British Pounds. Currency.

HTF: Hard To Find. Not quite as abused as ‘rare’, but getting there.

NIB: New in Box. Never opened, still in its original box.

NR: No Reserve. An item where the seller has not set a reserve price.

OB: Original Box. An item that has its original box (but might have been opened).

PM: Priority Mail.

PP: Parcel Post.

SH: Shipping and Handling. The fees the buyer will pay you for postage.

USD: United States Dollars. Currency.

VGC: Very Good Condition. Not mint, but close.

The chances are that you’ll find more specific jargon related to whatever you’re selling, but it’d be an impossible task to cover it all here. If you can’t figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word ‘ebay’. I may well be that someone, somewhere will have seen fit to explain it.

While it’s good to be able to understand others’ jargon, avoid using it unless you really need to (for example, if you run out of space in an item’s title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.

By now, you’re well prepared for eBay life, and you’re probably ready to get started with that first auction. Tomorrow I'll show you how to dive in and get started.

Ebay Feedback Keeping it Positive.

Tip of the Day






Believe in Yourself

Friday, 12 October 2007

Different eBay Auction Types

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay.

For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This blog gives you an overview of the different kinds of auctions and their advantages for you.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don’t want their items to sell for less than a certain price – a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they’ll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item.

Fixed Price (‘Buy it Now’) Auctions.

Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for.
Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones – but remember that you can combine the two formats.

Multiple Item (‘Dutch’) Auctions.

These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry – everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them.

Now that you know about the different types of auctions, you should make sure that the items you plan to sell don’t violate eBay’s listing policies.

Ebay Info Profits How to Make a Killing Selling Info Products on Ebay.