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The Importance of Keywords

How to Sell on eBay - Keyword Research - by Peter White

In order to learn How to Sell on eBay you need to understand a little about how it works from the buyers side of things.

The Importance of Keywords

When you first log in to your eBay account you will see the most important feature of the page, which is the search bar. This is where potential buyers would type in their keywords for whatever it is they are looking for.

Keywords are very important for both buyers and sellers as they are the words or phrases which describe exactly what is being looked for or sold.

The importance of keywords or phrases in learning how to sell on eBay can't be overestimated, as these are basically what connects the buyer with the seller.

When eBay searches for listings matching the keywords you have typed into the search bar, it attempts to match the keywords which have been entered with the words in the titles or descriptions of items for sale, in order to bring back the most relevant listings to your search. As someone who is selling on eBay, if you don't have the right keywords or phrases in your title you're missing the main opportunity to bring traffic to your listing!

The Importance of Categories

Although relevant keywords and phrases are important to your eBay business, they are not the only way people search for stuff for sale. You can also browse listings by using eBay's categories, which are just underneath the search bar. If you click on a category it will take you to a list of items for sale and you can further refine your search by using the options on the left. A category search is probably something that an impulse buyer would use, in other words someone who is not looking for anything specific. So if you want to learn how to sell on eBay, you need be sure to enter your items in the correct search category for maximum exposure.

Although most of your buyers will find your listings of items to sell through a keyword search, it is important not to underestimate the group of users who will always prefer categories, as impulse purchases can be very important to the overall success of your business.

eBay's Specialty Sites

As the name suggests specialty sites cater for buyers with very specific demands and this could be something that you could use to advantage as you become more experienced at how to sell on eBay.

eBay Motors is exactly the same as eBay, except that it is strictly for vehicles.
eBay Stores are mini-sites run off the eBay server. A store gives you your own separate web page and url and allows buyers to search your listings, just as they would on a standalone website. Once again there are some criteria to fulfill before you can start a store and this would be something to consider after you have gained some good feedback for your sales and more experience of how to sell on eBay.

To Sum Up

If you scroll to the bottom of the Buy page on eBay, you can click on Keywords and also on Popular Searches to see what keywords your prospective buyers are using.

Whichever method of selling you eventually choose to present your items for sale, your keyword research is the most important aspect of learning how to sell on eBay and get your products before millions of hungry eyes with their credit cards in hand!

Peter White is a retired professional musician who now works as an internet marketer. He is very keen to help people who are new to Internet marketing.

Ebay Trading The Right Way

http://www.cossons.co.uk/Ebaytrading



This website gives you all the information you need to make a success of Ebay Trading.

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EBay Success At Your Fingertips

Build a Niche Store

Register on eBay.co.uk!

Build Your First Money Making Website In 10 Minutes


Yesterday I travelled up to London by train (I was going to the Frost Fair held on Bankside just outside the Tate Gallery and Shakespeare's Globe Theatre). Well, anyway, beside me on the train a young man was making notes on his business plan and the only words I could read were "250,000 new 'music' members by end of 2008. Provisional revenue per member £2.50 per month".
I was staggered. That is incredible. In fact I would say impossible. How can you get a quarter of a million members to join your business in a year. However, it made me realise that if that was his plan, he must expect it to happen and so I had to do something to spread the word about the business I am in because I truly believe it has potential. Whether it has the same potential as that young man's I do not know, but if you do not aim high you will never rise high.
Build A Niche Store, or BANS for short, is the perfect tool for making money on today's internet. It is the ultimate afflilate marketing tool/system for the largest collection of products in the world - those listed for sale in the Ebay marketplaces.
But I cannot explain it all here in this short blog - so I recommend you to read all about it on Build a Niche Store
It is incredibly easy to build your stores. I am 72 years old and completely self taught on computers - so if I can do it, anyone can! If you would like to have a look at one of my stores, you can see it here sheila4toys

How to Think Like an eBay PowerSeller

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So what is a PowerSeller? PowerSellers are the people on eBay who’ve made it, recognisable by the little ‘PowerSeller’ badge next to their name. You’ve probably seen these people around – and to succeed on eBay, you want to think the way they do.

How to People Get the Right to Call Themselves PowerSellers?

eBay gets to decide who can be a PowerSeller and who can’t, and they have strict requirements. To get in at the minimum PowerSeller level, you must have a feedback rating of at least 100 (minimum 98% positive) and sell at least $1,000 worth of items every month for three months in a row. There are different levels of PowerSeller membership as you sell items of greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000 is platinum and $125,000 is titanium.

If PowerSellers ever fail to meet the required amount of sales, or their feedback falls below 98% positive, then they lose their PowerSeller status. In short, the only people who get to be PowerSellers on eBay are the people who have been successful for a good while, and are on track to stay that way.

The Shop and the Marketplace.

This is the most important part of understanding how PowerSellers think. They don’t see what they’re doing as being some random bazaar, or a hobby – instead, they see themselves as a business.

Put it like this. If you run a stall in a marketplace, the chances are that you have a general area of business, but you mostly just sell whatever you can get your hands on that week. If your dodgy buddy got his hands of a job lot of something at a discount, then that’s what you’ll be selling. This might be fun – and when you have a good week, you’ll have a really good week – but it’s no way to run a real business in the long-term.

PowerSellers think far more like shops. They sell the same things again and again, every week – regular stock for regular customers. They do ‘boring’ business things like keep inventories and budgets. They know what they’re going to be selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.

The best advice I can give you on thinking like a PowerSeller is this: don’t take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due course. And you’ll get a little badge next to your name that makes people trust you more!

10 Steps to Successful Selling on eBay.

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So you want to be a successful seller with your own eBay business, do you? Here’s a simple, ten-step path to eBay enlightenment.

Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn’t out of the items you’re interested in. Any market research data you can collect will be very useful to you later on. You’ll probably see the ‘sweet spots’ quite quickly – those one or two items that always seem to sell for a good price.

Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.

Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are – don’t be afraid to ring round quite a few to get the best deal. If the eBay prices you’ve seen are higher than the supplier’s, then you’re set.

Step 4: Start small: Don’t throw thousands at your idea straight away – get started slowly, see what works and what doesn’t, and learn as you go. Remember that it’s very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!

Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don’t be ashamed to keep doing it, again and again. The chances are that you’ve just found a good niche.

Step 6: Work out a business plan: A business plan doesn’t need to be anything formal, just a few pages that outline the market opportunity you’ve spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.

Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.

Step 8: Make it official: Once you’ve made a few thousand dollars worth of sales, you should really register yourself as a business. Don’t worry, it’s not expensive or hard to do – a lawyer is the best person to help you through the process.

Step 9: Automate: You’ll probably find that you’re writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.

Step 10: Never give up: Even when it looks like it’s all going wrong, don’t stop trying until you succeed. If you keep working at it then you’ll almost always find that you make a real breakthrough just when things are starting to look desperate.

Once you get into the swing of things, you might start thinking that you should quit your job and take up eBay selling part time. But it’s not always as easy as that – there are all sorts of factors that you need to consider. The next email will weigh up the case for and against taking up eBay full-time.

Ebay Sellers Checklist

Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.


Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.


Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.


Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.


Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.


Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.


Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.


Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.


Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.


Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation.

Protect Your Reputation

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